As a Kindle user I’ve realized that Amazon needs to make Kindle a platform, not a product. A product will come and go, but a platform creates longevity. Amazon knows this as they’ve already open sourced a lot of the Kindle source code. Although, they were required to do this as part of the license of the Linux kernel from which the Kindle is based. Amazon has also released a Kindle application for iPhone and iPod Touch. I’ve used this and am amazed at how well it works. The Whispersync automatically updates your reading locations so you can pick up where you left off no matter what device you’re using. This is a great start but Amazon needs to take this further by extending it to as many systems as possible.
I’ve already run into situations where I would like to be able to look up something in my Kindle library, and while I don’t have my Kindle or iPod touch with me I do have my BlackBerry with me. If the Kindle application ran on Blackberry, Windows Mobile, Android, Mac OS X, and Windows, then one could access their library no matter their location. Amazon needs to make Kindle a completely ubiquitous e-reader application, available on any system. At this point, the existing Kindle reader would become their flagship product and the best way to experience reading a book on Kindle. But it shouldn’t be the only way. These Kindle reader applications will also serve as a gateway drug: get people used to reading their e-books on the Kindle platform, and they will eventually want the Amazon device. This also opens up and makes quite likely the possibility of Amazon licensing their software to other manufacturers. If Amazon’s book store became THE standard for purchasing books, and the Kindle platform the standard for reading them across any system, their future would be quite bright.

Thoughts? Suggestions? Criticisms? Leave a comment!



